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A QUICK INSIGHT INTO SOFTWARE LOCALIZATION: THE KEYS
Today, there is virtually no field in our private and professional sphere in which no software is used; from conventional PCs and...

María Palomares Tarí
Dec 1, 2020


BEYOND FOOD AND FASHION: THE GLOBAL INFLUENCE OF THE ITALIAN CULTURE (AND LANGUAGE)
With its world-renowned cuisine, geographic charm and historical cities, Italy is undeniably a meeting of history, culture and beauty....

María Palomares Tarí
Nov 25, 2020


NEW WORK MODES: HOW INTERPRETERS CAN STILL ROCK IT IN TIMES OF COVID-19
This pandemic has changed the way we live in many ways: from Zooming clients to distance learning and online entertainment; technologies...

María Palomares Tarí
Nov 17, 2020


TOO FUNNY FOR WORDS: WHY THE HUMAN TOUCH IS KEY WHEN TRANSLATING JOKES
We all love laughing. Humor is essential in our daily life, there’s no doubt about it. But what is it that makes us laugh and why? Humor...

María Palomares Tarí
Nov 9, 2020


TRANSLATION PROOFREADING: A SERVICE YOU PROBABLY DIDN’T KNOW YOU NEEDED
Loss of the text’s style, poor diction, superficial or too literal – it is all very easy to describe and spot a bad translation. But what...

María Palomares Tarí
Nov 2, 2020


THE SPANISH LANGUAGE: 10 FAST FACTS ABOUT ITS WORLDWIDE INFLUENCE
Spanish is a language that’s on the rise, and not just because it is the second most spoken language in the world in terms of native...

María Palomares Tarí
Oct 26, 2020


GOING LOCAL TO GO GLOBAL: WHY YOUR BUSINESS NEEDS LOCALIZATION
CNN has a separate programming for Latinos in the U.S.; Nike's homepage ads can vary from country to country depending on the sport each...

María Palomares Tarí
Oct 18, 2020


GLOBAL BRAND FLOPS : HOW NOT TO ENTER A NEW MARKET
The process of branding was first developed to help products stand out and to protect them from failure. However, things have changed --...

María Palomares Tarí
Oct 13, 2020


INTERNATIONAL TRANSLATION DAY 2020: THE VALUE OF PROFESSIONAL TRANSLATORS
Have you ever stopped to think that translation is literally everywhere? From bilingual ATM screens and processed-food labels, to the...

María Palomares Tarí
Oct 1, 2020


EUROPEAN DAY OF LANGUAGES – THE FACTS !
Cobblestone streets, some of the world’s tastiest culinary traditions, centuries of history and architecture … and languages, many...

María Palomares Tarí
Sep 26, 2020


UNIQUE WORDS THAT DON’T EXIST IN ENGLISH
Ever wanted to say something in English but couldn’t find the exact word? Maybe other languages have the answer! Some languages from all...

María Palomares Tarí
Sep 21, 2020


LANGUAGES AND INTERNATIONAL MARKETING: HOW SOCIAL MEDIA TRANSLATION BOOST YOUR BUSINESS
The power of social media for business today is undeniable – on Instagram, as an example, 80 percent of people follow at least one...

María Palomares Tarí
Sep 14, 2020


THE IMPORTANCE OF SUBTITLES: 6 REASONS WHY YOU SHOULD BE SUBTITLING YOUR VIDEOS
In today’s digital world, online video content plays a key role within company advertising and video has become an extremely powerful...

María Palomares Tarí
Sep 4, 2020


HOW AI IS RADICALLY CHANGING THE LOCALIZATION LANDSCAPE
In this increasingly digital age, it is no secret that machines and software today can easily understand spoken words and translate them...

María Palomares Tarí
Aug 24, 2020


ENGLISH TRICKY TERMS YOU WILL NEVER MISUSE AGAIN
Have you ever get caught confusing geographical terms? Whether in a business meeting, talking to a client or having an informal...

María Palomares Tarí
Aug 15, 2020


ENGLISH DIALECTS AROUND THE WORLD
With over 350 million native speakers worldwide, English is undeniably the most influential language in the academic and professional...

María Palomares Tarí
Jul 26, 2020


LANGUAGE AND CULTURAL DIFFERENCES: WHAT TO CONSIDER BEFORE GOING GLOBAL
If your brand has become nationally acclaimed, then it’s time to go one step further and consider expanding your business globally....

María Palomares Tarí
Jul 16, 2020
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