#Localization

María Palomares Tarí

Jan 6

GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023

As 2022 comes to an end, new translation and localization trends are set to dominate the industry in 2023, and results and data from this past year surveys and studies are starting to be revealed. Let’s have a look at some of the trends that will dominate the industry for this new year ahead. TREND #1: INNOVATIONS IN AI According to Smartcat’s Translation Industry Report 2022, the focus for this 2023 will continue to be put on new and exciting innovations in AI — one example

HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION

María Palomares Tarí

Nov 7, 2022

HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION

Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your business for presentation to a new target market. While it is true localization is not a single-step process, it helps making your product or content more accessible to a new audience, so it is all worth every dime and effort in the long run. The benefits of localization are quite apparent to most experienced marketers and big companies — ta

THE IMPORTANCE OF CULTURE IN YOUR LOCALIZATION STRATEGY

María Palomares Tarí

May 18, 2022

THE IMPORTANCE OF CULTURE IN YOUR LOCALIZATION STRATEGY

Today, it is no secret that buyers and customers are no longer limited by geography — they expect to have access to a variety of products and information and not only on-demand, but preferably in their native language. However, when a business enters a new foreign market, it can be challenging to give buyers in that country a customer experience that feels familiar and comfortable to them. Hence why, before you even consider entering a new market, you need to understand it. F

HOW WORKING WITH A PROFESSIONAL TRANSLATION COMPANY CAN BOOST YOUR BUSINESS

María Palomares Tarí

Feb 28, 2022

HOW WORKING WITH A PROFESSIONAL TRANSLATION COMPANY CAN BOOST YOUR BUSINESS

When going global, your product’s availability in the international market is key. For that reason, a trustworthy, reliable translation provider can be a game-changer for the business as it is the KEY ELEMENT to boost your international presence. Translation and localization are complex processes and require proper strategy building in every industrial niche. Basically, every business requires translation for promotion in a healthy way, plus you cannot hit the hearts of your

HOW THE TECH INDUSTRY BENEFITS FROM TRANSLATION

María Palomares Tarí

Oct 7, 2021

HOW THE TECH INDUSTRY BENEFITS FROM TRANSLATION

The tech industry is undoubtedly focused on innovation, creation, and growth. We could even say that no sector has as much potential for international projection as the tech industry. Digital operations are more important than ever, with many transformative changes accelerating over the past year. In today’s world, the influence of technology is massive. It’s clear that Apple, Samsung Electronics or Microsoft, which lead the list of the World's Largest Tech Companies in 2021,

TYPES OF LOCALIZATION SERVICES – A QUICK GUIDE FOR GLOBAL GROWTH

María Palomares Tarí

Apr 29, 2021

TYPES OF LOCALIZATION SERVICES – A QUICK GUIDE FOR GLOBAL GROWTH

There is no doubt that adapting existing products to new markets through translation and localization management is key for global growth – the ability to expand a company’s potential customer base is crucial. What is not so easy, however, is to draw up a solid business localization strategy: what type of localization service you need or whether localizing software products is important or not may be the questions that come up to your mind if you are planning to launch your p

THE IMPORTANCE OF WEBSITE LOCALIZATION FOR YOUR BUSINESS

María Palomares Tarí

Jan 27, 2021

THE IMPORTANCE OF WEBSITE LOCALIZATION FOR YOUR BUSINESS

In today’s world, going into global markets represents a solid growth opportunities for companies. As a consequence, most companies understand the importance of making their websites accessible to people within different countries and therefore add different language options to their sites. It is clear then that new website visitors won’t stick around if they cannot understand the content. However, many companies make the mistake of gathering the text from their website and r

BEYOND LANGUAGE: HOW VIDEO GAME LOCALIZATION IS PLAYED

María Palomares Tarí

Dec 27, 2020

BEYOND LANGUAGE: HOW VIDEO GAME LOCALIZATION IS PLAYED

With more than 2.5 billion video gamers across the globe, gaming has become undoubtedly a gripping domain. As a result, the demographic of gamers is booming and reaching every corner of the world. This industry development has caused great demand for localized versions (suitable for a particular country or area) of games to capitalize on global markets. While it is quite a simple-sounding concept, video game localization is a complex process that encompasses various linguisti

GOING LOCAL TO GO GLOBAL: WHY YOUR BUSINESS NEEDS LOCALIZATION

María Palomares Tarí

Oct 18, 2020

GOING LOCAL TO GO GLOBAL: WHY YOUR BUSINESS NEEDS LOCALIZATION

CNN has a separate programming for Latinos in the U.S.; Nike's homepage ads can vary from country to country depending on the sport each one is famous for; and in Singapore and other Asian countries, McDonald’s sells prosperity burgers during Chinese New Year. But what do all these concepts have in common? These brands are not only focusing in language (translation) when approaching new markets but also taking CULTURAL VALUES into account -- they are LOCALIZING their content.

LANGUAGES AND INTERNATIONAL MARKETING: HOW SOCIAL MEDIA TRANSLATION BOOST YOUR BUSINESS

María Palomares Tarí

Sep 14, 2020

LANGUAGES AND INTERNATIONAL MARKETING: HOW SOCIAL MEDIA TRANSLATION BOOST YOUR BUSINESS

The power of social media for business today is undeniable – on Instagram, as an example, 80 percent of people follow at least one business account! With 3 billion using social networks, you can literally allow half of the world to see your content. Engaging international costumers is not that easy, though. Companies often operate under the mistaken belief that what works at home will work everywhere, ignoring the importance of working with a global mindset, that is, the abil

HOW AI IS RADICALLY CHANGING THE LOCALIZATION LANDSCAPE

María Palomares Tarí

Aug 24, 2020

HOW AI IS RADICALLY CHANGING THE LOCALIZATION LANDSCAPE

In this increasingly digital age, it is no secret that machines and software today can easily understand spoken words and translate them to a target language. In fact, the most significant impact today within the Localization space is the realms of Artificial Intelligence (AI) and Machine Learning (ML). But to what extent can the translation and localization sectors be affected by this technology? Let’s begin with some theory! AI refers to an artificial creation of human-like