There is no doubt that adapting existing products to new markets through translation and localization management is key for global growth – the ability to expand a company’s potential customer base is crucial. What is not so easy, however, is to draw up a solid business localization strategy: what type of localization service you need or whether localizing software products is important or not may be the questions that come up to your mind if you are planning to launch your p
In today’s world, going into global markets represents a solid growth opportunities for companies. As a consequence, most companies understand the importance of making their websites accessible to people within different countries and therefore add different language options to their sites. It is clear then that new website visitors won’t stick around if they cannot understand the content. However, many companies make the mistake of gathering the text from their website and r
With more than 2.5 billion video gamers across the globe, gaming has become undoubtedly a gripping domain. As a result, the demographic of gamers is booming and reaching every corner of the world. This industry development has caused great demand for localized versions (suitable for a particular country or area) of games to capitalize on global markets. While it is quite a simple-sounding concept, video game localization is a complex process that encompasses various linguisti
CNN has a separate programming for Latinos in the U.S.; Nike's homepage ads can vary from country to country depending on the sport each one is famous for; and in Singapore and other Asian countries, McDonald’s sells prosperity burgers during Chinese New Year. But what do all these concepts have in common? These brands are not only focusing in language (translation) when approaching new markets but also taking CULTURAL VALUES into account -- they are LOCALIZING their content.
The power of social media for business today is undeniable – on Instagram, as an example, 80 percent of people follow at least one business account! With 3 billion using social networks, you can literally allow half of the world to see your content. Engaging international costumers is not that easy, though. Companies often operate under the mistaken belief that what works at home will work everywhere, ignoring the importance of working with a global mindset, that is, the abil
In this increasingly digital age, it is no secret that machines and software today can easily understand spoken words and translate them to a target language. In fact, the most significant impact today within the Localization space is the realms of Artificial Intelligence (AI) and Machine Learning (ML). But to what extent can the translation and localization sectors be affected by this technology? Let’s begin with some theory! AI refers to an artificial creation of human-like