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HIDDEN IN PLAIN SIGHT: HOW TRANSLATION SHAPES YOUR EVERYDAY LIFE
You wake up, scroll through your phone, watch a video, read a product label, answer an email from someone abroad, binge a show with...

María Palomares Tarí
Sep 30
WHY HUMAN TRANSLATION STILL MATTERS IN 2025
In an age of AI and machine translation, it’s easy to assume that technology can do it all. Tools are faster, smarter, and more...

María Palomares Tarí
Sep 23
EMOJIS: A NEW LANGUAGE FOR THE DIGITAL ERA
Emojis have evolved from fun digital icons into a global language of their own. At YOKO, we love words — but we also know that language...

María Palomares Tarí
Sep 16
LOST IN TRANSLATION: WHY YOUR BRAND SHOULDN’T SOUND LIKE A BAD MOVIE DUB
We’ve all been there. You’re watching a movie dubbed in another language… and something just feels off . The lips don’t match. The jokes...

María Palomares Tarí
Sep 9
MULTILINGUAL CUSTOMER SERVICE: WHY SUMMER IS THE PERFECT TIME TO LEVEL UP
Summer is peak season for travel, hospitality, and global business — and that means one thing: your clients, customers, and users are...

María Palomares Tarí
Sep 2
THE LANGUAGE OF GLOBAL EVENTS: HOW TRANSLATION BRINGS THE WORLD TOGETHER
From international film festivals to business summits and cultural expos, Summer is high season for global events . What do they all have...

María Palomares Tarí
Aug 27
AUGUST REFLECTIONS: WHY LANGUAGE MATTERS MORE THAN EVER
August is often seen as a month of pause — a time to slow down, travel, connect with others, and reflect. At YOKO , we like to think of...

María Palomares Tarí
Aug 22
WHY LANGUAGE IS YOUR BEST TRAVEL COMPANION THIS SUMMER
Summer is here — and for many, that means travel, new cultures, and global adventures . Whether you're planning a beach holiday in Spain,...

María Palomares Tarí
Aug 4
SOME WORDS JUST FEEL DIFFERENT: THE EMOTIONAL SIDE OF A LANGUAGE
At YOKO , we translate words every day — thousands of them. But we know that the real magic of language isn’t just in the grammar or...

María Palomares Tarí
Jun 9
WHY YOUR MOTHER LANGUAGE MATTERS (AND WHY WE CELEBRATE EVERY ONE OF THEM)
At YOKO, language is more than our work — it’s our passion, our mission, and our way of bringing people together. And while we spend our...

María Palomares Tarí
Jun 2
BEHIND EVERY WORD: WHAT IT TAKES TO BE A GREAT TRANSLATOR
Translation is often seen as simple: Just swap one word for another, right? Wrong. At YOKO , we know that translation is both a skill and...

María Palomares Tarí
May 26
WHY MAY IS THE PERFECT MONTH TO PREPARE FOR A MULTILINGUAL SUMMER
As the days get longer and summer approaches, May is the perfect time for businesses and creators to prepare for a season full of...

María Palomares Tarí
May 19
TRANSLATION IS NOT ENOUGH: WHY CULTURAL ADAPTATION MATTERS
At YOKO, we love languages — but even more than that, we love helping people truly connect across cultures . That’s why when it comes to...

María Palomares Tarí
May 12
CELEBRATING PORTUGUESE LANGUAGE DAY: EMBRACING LINGUISTIC DIVERSITY
At YOKO , we believe that every language is a bridge to a rich cultural heritage and a unique worldview. On May 5th , we join the global...

María Palomares Tarí
May 5
WHY HUMAN TRANSLATORS STILL MATTER (EVEN IN THE AGE OF AI)
In a world where machines can write poems and apps can translate menus in real time, you might be wondering… Do we still need human...

María Palomares Tarí
May 3
CELEBRATING SPANISH LANGUAGE DAY — WORDS THAT CROSS BORDERS
At YOKO, we believe every language is a bridge — a way to connect cultures, people, and ideas. That’s why April 23rd holds a special...

María Palomares Tarí
Apr 29
Interpreting: Not Just for Conferences—It’s Everywhere!
When you think of interpreters, you probably picture them in fancy suits at high-level conferences or international meetings, right?...

María Palomares Tarí
Mar 7
WHY LEARNING A NEW LANGUAGE CHANGES YOUR PERSPECTIVE
Learning a new language isn’t just about memorizing words—it’s like getting a new pair of glasses for your brain. Suddenly, the world...

María Palomares Tarí
Feb 28
INTERNATIONAL MOTHER LANGUAGE DAY: CELEBRATING WORDS AND CULTURES!
February 21st is International Mother Language Day , and no, it's not a day dedicated to being told "Use your indoor voice!" (Although...

María Palomares Tarí
Feb 21
WHY CULTURAL SENSITIVITY IS THE CORNERSTONE OF MODERN TRANSLATION
In today’s globalized world, translation isn’t just about converting words from one language to another—it’s about understanding and...

María Palomares Tarí
Jan 17
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