#YOKOTranslate

TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES

María Palomares Tarí

3 days ago

TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES

WHAT IS TRANSCREATION? Transcreation is the merger of two words: translation and creation. It’s an intricate form of translating that preserves the original intent, context, emotion, and tone, and it is originally conceived by marketing and advertising professional. The goal of transcreation is to duplicate the message thoughtfully and seamlessly, without audiences realizing a translation ever occurred — the finished product should give the audience an identical emotional exp

WHY LOCALIZE YOUR MARKETING EFFORTS WITH EXPERTS?

María Palomares Tarí

Jan 23

WHY LOCALIZE YOUR MARKETING EFFORTS WITH EXPERTS?

Generate high-quality leads, increase revenue or establish industry authority are some of the main things marketing can do for a business. Besides, one of its primary goals is to raise brand awareness of products and communicate their benefits so that people will want to buy them. However, for this purpose, it is essential to speak to the heart of the target customers, just for them to feel your product has been specially created for their local market. And this is when local

GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023

María Palomares Tarí

Jan 6

GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023

As 2022 comes to an end, new translation and localization trends are set to dominate the industry in 2023, and results and data from this past year surveys and studies are starting to be revealed. Let’s have a look at some of the trends that will dominate the industry for this new year ahead. TREND #1: INNOVATIONS IN AI According to Smartcat’s Translation Industry Report 2022, the focus for this 2023 will continue to be put on new and exciting innovations in AI — one example

CHRISTMAS UNTRANSLATABLES: HOLIDAY WORDS WE DESPERATELY NEED IN ENGLISH

María Palomares Tarí

Dec 30, 2022

CHRISTMAS UNTRANSLATABLES: HOLIDAY WORDS WE DESPERATELY NEED IN ENGLISH

Do you know the time when you calm down and breath in the festive feeling, blessed by it? Germans would describe it as besinnlichkeit. And just like this, there are many terms that drip with feeling and emotion that are simply untranslatable into English. With the festive season just here, emotions are just on the edge for all of us. Let’s have a look at these non-English words to describe the festive season. Bet you didn’t know how desperately you needed them! JULESTEMNING

UNIQUE CHRISTMAS TRADITIONS AROUND THE WORLD

María Palomares Tarí

Dec 24, 2022

UNIQUE CHRISTMAS TRADITIONS AROUND THE WORLD

With Christmas festivities just around the corner, and some starting already in many countries, today we’ve brought together some unique Christmas traditions from all over the world to start celebrating this beautiful time of the year. SPAIN Celebrated over two days, Spain’s annual Día de los Reyes Magos features colorful street parades, a delicious cake (known as Roscón de Reyes) with little surprises hidden inside and a vibrant display of brightly illuminated costumes. On J

5 MYTHS & FACTS ABOUT THE ARABIC LANGUAGE AND CULTURE

María Palomares Tarí

Dec 19, 2022

5 MYTHS & FACTS ABOUT THE ARABIC LANGUAGE AND CULTURE

Happy World Arabic Language Day to you all! This time two years ago, we took a moment to appreciate the Arabic language and its many contributions to humanity. Again, as a way to celebrate this language, last year we decided to put together some of the reasons why the market is in huge demand for Arabic translations. Today, as every 18 December since 2012, it’s World Arabic Day and since it was to be expected, at YOKO we continue today our tradition by debunking some of the m

WHAT IS TRANSCRIPTION AND WHEN DO I NEED IT?

María Palomares Tarí

Dec 12, 2022

WHAT IS TRANSCRIPTION AND WHEN DO I NEED IT?

Transcription refers to the act of transcribing. According to Merriam-Webster, when you transcribe, you “make a written copy.” Transcription can involve documents and audio information. To make it clearer, some examples of transcription could be: making a written copy of a document (essentially creating a second copy of the written material); listening to an audio file and creating a written record of what was spoken For instance, a person may take spoken notes from a doctor

María Palomares Tarí

Dec 5, 2022

WHAT IS NEURAL MACHINE TRANSLATION?

Machine translation refers to fully automated software that can translate content from one language into one or more other languages. Recent systems are based on artificial intelligence and use ‘neural networks’ to translate — these systems learn patterns fro pre-processed data. Now, neural machine translation is an advanced version of machine translation which can deliver an even more accurate and context-base translation in an efficient way. Actually, current neural machine

WHAT IS PHONE INTERPRETING AND HOW DOES IT WORK?

María Palomares Tarí

Nov 28, 2022

WHAT IS PHONE INTERPRETING AND HOW DOES IT WORK?

Have you ever had an urgent call or conversation where you need translating in real-time? Interpreter phone services are the go-to option for business owners and individuals who are in urgent (maybe last-minute need), of direct interpretation assistance. At its most basic, phone interpreting or over-the-phone interpreting —OPI for short— takes the form of a 3-way telephone conference call between two individuals who speak different languages, and a third-party interpreter. H

FASHION E-COMMERCE TRANSLATION: CROSSING BORDERS AND LANGUAGES

María Palomares Tarí

Nov 21, 2022

FASHION E-COMMERCE TRANSLATION: CROSSING BORDERS AND LANGUAGES

Despite being known as a “universal language”, the fashion industry needs translation to exist. Actually, as one of the world’s most profitable business, fashion is also one of the industries most reliant on exports to increase revenues and profits. Globalization has increased competition for online fashion retailers, there’s no doubt about that. On top of it, it has also provided them with a huge opportunity to grow their website traffic and online sales. For that, the reaso

HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION

María Palomares Tarí

Nov 7, 2022

HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION

Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your business for presentation to a new target market. While it is true localization is not a single-step process, it helps making your product or content more accessible to a new audience, so it is all worth every dime and effort in the long run. The benefits of localization are quite apparent to most experienced marketers and big companies — ta

THE HINDI LANGUAGE: HOW MUCH DO YOU KNOW ABOUT IT?

María Palomares Tarí

Oct 31, 2022

THE HINDI LANGUAGE: HOW MUCH DO YOU KNOW ABOUT IT?

Spoken by nearly 425 million people as a fist language, the preferred official language of India has a lot to learn about. Today we’ve brought some of the most interesting facts about this not so well-known but essential language. Ready? Hindi is one of India’s official languages and is mostly spoken in the northern half of India. However, it is not a national language. In fact, India does not have a national language, but Hindi and English are recognized as official languag

TRANSLATION AT INTERNATIONAL ORGANIZATIONS: THE CASE OF UNITED NATIONS

María Palomares Tarí

Oct 24, 2022

TRANSLATION AT INTERNATIONAL ORGANIZATIONS: THE CASE OF UNITED NATIONS

Counting with offices in 193 countries and 37,000 employees, the United Nations is the world’s largest universal multilateral international organization. Consequently, the UN is also one of the world’s largest employers of language professionals, who work at the forefront of international affairs facilitating communication and decision-making among Member States. Coinciding with the United Nations Day (which marks the anniversary of the entry into force in 1945 of the UN Char

THE SPANISH LANGUAGE: 10 NEW SURPRISING FACTS ABOUT ITS WORLDWIDE INFLUENCE

María Palomares Tarí

Oct 17, 2022

THE SPANISH LANGUAGE: 10 NEW SURPRISING FACTS ABOUT ITS WORLDWIDE INFLUENCE

Second most studied language in the world and more than 460 million native speakers… Yes, we are back talking about the Spanish language, and it’s no wonder! Ready for some Spanish culture and language facts? The name of Spain comes from the name that he Romans gave to the country, Hispania. The oldest restaurant in the world is located in Madrid, Spain. And speaking of food and drink, Spain has the highest number of bars and restaurants per person in the entire Europe! The C

INTERNATIONAL TRANSLATION DAY 2022: 10 REASONS WHY

María Palomares Tarí

Sep 30, 2022

INTERNATIONAL TRANSLATION DAY 2022: 10 REASONS WHY

Today, 30 September, is International Translation Day, a day to remind society that translators, interpreters and language professionals are here shaping the world, that the need of communication is more important than ever. We are bringing together 10 of the many (countless, even!) reasons why we celebrate this day as a way of being thankful for all those language professionals working nonstop every day to bring cultures and nations together and facilitating dialogue, unders

María Palomares Tarí

Sep 23, 2022

SIGN LANGUAGES: THE FACTS!

Today, 23 September, we are celebrating once again the International Day of Sign Languages — a unique opportunity to support and protect the linguistic identity and cultural diversity of all deaf people and other sign language users. Before discovering some more amazing facts about sign languages, don’t forget to check our past post about it (click here) in order to prepare yourself a little bit more for what’s coming today. Happy International Day of Sign Languages! There ar

THE LANGUAGE OF TOURISM: LOCALIZATION AS A KEY STRATEGY

María Palomares Tarí

Sep 16, 2022

THE LANGUAGE OF TOURISM: LOCALIZATION AS A KEY STRATEGY

Did you know that 1 out of 11 jobs in the world come from travel and tourism? You may think that’s not much, but the sector contributes a massive 9.8% of the world’s total GDP! Unlike some industries, the tourism industry operates, indeed, in almost all corners of the world and in every language imaginable. One of the keys to being a successful business is to be where your consumers are. That means speaking their language, not only English! Many tourism businesses do a fantas

María Palomares Tarí

Sep 9, 2022

A QUICK INSIGHT INTO SONG TRANSLATION

Any melomaniac (same for music lover) in the house? If yes, are you of those who enjoys music in virtually every language, or more of those who wants to understand the lyrics you hear? Either way, you would be surprised to learn that many English-language hit songs were composed and written in Spanish, Portuguese, Japanese, or other languages. Hard to believe? Just have a look at these two examples: “Macarena” by Los Del Rio (a Spanish Latin pop and dance duo) came out in 199

GETTING TO KNOW CROATIAN LANGUAGE AND CULTURE

María Palomares Tarí

Aug 8, 2022

GETTING TO KNOW CROATIAN LANGUAGE AND CULTURE

While it is not widely spoken across the globe, there is however so much to know about Croatian language and plenty to love in the culture, especially if you’re into red-and-white checkerboards. Ready to learn more about Croatia? Croatian is a South Slavic language and is derived from Old Church Slavonic. After taking its independence in 1991, Croatia decided to reform Croatian to differentiate it from Serbian. It is estimated that Croatian is spoken by around 7 million speak

THE HISTORY BEHIND 5 OF THE MOST BEAUTIFUL UNTRANSLATABLE WORDS

María Palomares Tarí

Aug 1, 2022

THE HISTORY BEHIND 5 OF THE MOST BEAUTIFUL UNTRANSLATABLE WORDS

There are many terms that drip with feeling and emotion that are simply untranslatable into English. Actually, some time ago we brought together two amazing lists of unique words with no English equivalent, remember? Today we’ve decided to add five more to those lists, but providing also the history behind them, because these beautiful terms are just worth it. By taking a closer look at them, you will get a glimpse into different cultures and belief systems that help to under