The tech industry is undoubtedly focused on innovation, creation, and growth. We could even say that no sector has as much potential for international projection as the tech industry. Digital operations are more important than ever, with many transformative changes accelerating over the past year. In today’s world, the influence of technology is massive. It’s clear that Apple, Samsung Electronics or Microsoft, which lead the list of the World's Largest Tech Companies in 2021,

Have you ever wondered where, as humanity, would we be without translation? What our current world would look like without it? Among many famous and beautiful quotes I have pumped up with, is still George Steiner’s the one that perfectly gives an answer to this question, the one that summaries it all: “Without translation, we would be living in provinces bordering on silence.” Translation is the things you do and see happening around you almost every day: the news you’re read

According to the World Federation of the Deaf (WFD), there are around 72 million deaf people across the world. Collectively, these people use over 300 different sign languages. Today, 23 September, we are celebrating the linguistic identity and diversity of deaf people and sign language users worldwide. While any sign language is different structurally to any spoken language, they should be given just as much credit and importance. For that reason, we’ve brought together some

Every wine lover would agree that wine is as much an intellectual pleasure as a sensory one… In fact, it is said humans started drinking wine in 6000 BC! And even if you don’t drink alcohol, wine can be used as a commodity you can invest in and sell at an auction. Little more to add! The global wine market size was valued at USD 417.85 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028. Besides, wine is an integral part

It occupies one-tenth of all the land on Earth, it spans 11 time zones across two continents (Europe and Asia), and has shores on three oceans (the Atlantic, Pacific and Arctic Ocean) … Are you there yet? Yes, today is all about Russia, and the potential of the Russian-speaking market. Let’s begin with some basic facts about the Russian language. Which ones out of those had you heard before about? - Russian is an official language in the Russian Federation, Belarus, Kazakhs

Whether it is a conference, a convention, or a webinar that will deliver critical information to clients, prospects, or employees, there are multiple challenges that will inevitably come forward during any event planning process. Among all of those, facing languages barriers can become one of the most troubling ones if not approached properly. When the language of your event is not one that is well understood by all the participants, delivering your content to multilingual au

With Japan being one of the world’s leading industrial powers, Japanese language services have become extremely important in social and business settings. The Japanese language is in fact, a window into the country’s cultural and social etiquette. This East Asian language spoken by about 125 million speakers presents some features that makes it unique. For that reason, today we’ve brought together some of the most curious facts about this harmonious language. Let’s discover t

We already know that professional language services like translation and localization are imperative for reaching foreign markets, but what about those languages which are less-commonly translated? Could minority languages also offer major branding opportunities? Well, in the words of Nelson Mandela: “If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” Very little can be added, right? Let’s cle

Did you know that 82% of all internet traffic will be video content by 2022? Yes, video is exploding, and maybe more customers could be watching your videos. But how? Well, with videos being on their way to become the most important communication medium globally, it is essential to have engaging video content tailored to specific audiences. And there is where translation plays a big part. Thanks to video translation, you could be reaching a bigger audience. But that’s not all

Today at YOKO we aim to appreciate the importance of the language with the largest number of native speakers in the European Union… Any guesses? Yes, the German language has played a vital role for centuries in Europe and on the world stage, and it is spoken approximately by 130 million people around the world (as mother tongue or functional second language.) German plays a vital role for economy too – Germany, the most populous nation in the European Union, is one of the top

Museums and cultural institutions everywhere recognize the diversity of their audiences, and in order to excite and inform visitors about their exhibits, they are going above and beyond to become more inclusive and accessible in every way while adapting to changing times. This is the case, for example, of those institutions which take advantage of technologies like apps, QR codes, geolocation, specialized websites or even augmented reality, but also of those who provide audio

Communication barriers can lead to a variety of problems in countless occasions. But had you ever thought about the importance of avoiding communication errors between a healthcare practitioner and patient when one or both are speaking a second language? The primary task of a medical interpreter is to bridge the communication gap between patients and healthcare providers to make sure that the patients are given accurate diagnoses and prescribed the right medication and treatm

Did you know Portuguese is the most widely spoken language in the southern hemisphere? Yes, that’s right, the Portuguese language is one of the most widespread languages… it has a presence in almost all of the continents! Thanks to this strong geographical projection, Portuguese is destined to increase. In fact, there’s a demand for Portuguese Language Experts in various sectors such as accounts, technology, technical support, finance, exports, tourism and education. Here som

The translation and interpreting industry is wide and demanding, and usually falls victim to plenty of myths and misconceptions. Some time ago we decided to debunk three myths about translation and interpreting, and now we are here to cover in depth three new misconceptions. MYTH #1: You can get accurate translations online for free FACT: Sometimes urgency leads us to use some virtual tools the Internet offers and, no doubt, they offer quick solutions to our problems. And yes

There is no doubt that adapting existing products to new markets through translation and localization management is key for global growth – the ability to expand a company’s potential customer base is crucial. What is not so easy, however, is to draw up a solid business localization strategy: what type of localization service you need or whether localizing software products is important or not may be the questions that come up to your mind if you are planning to launch your p

Deeply rooted in history and establish as an official language of the United Nations in 1946, the Chinese language stretches to the corners of the world and continues to fascinate people for its uniqueness and richness. UN duty stations around the world celebrate six separate days, each dedicated to one of the Organization's six official languages. Today, as every April 20 since 2010, it’s UN Chinese Language day! Along with the UN, at YOKO we want to pay tribute to this genu

Tourism represents development opportunities, promotes solidarity and understanding beyond borders around the world, while domestic tourism also helps to foster cohesion within nations. The global success of the travel, tourism and hospitality industry can only be achieved if businesses manage to reach all customers, regardless of their native language. Hence translation plays a key role in ensuring the growth of this major sector in many countries economy. Usually, tourism i

In today’s increasingly global business landscape, the ability to connect with people from various cultures is key to creating strong business relationships. Additionally, employees interact with colleagues, customers and prospects from different parts of the world on a regular basis. What is not that easy, however, is to form a bond without understanding of cultural nuances. But why can’t the meeting just be hold in English? Why is culture so important? On the one hand, whil

Live, love, eat; there’s no doubt it, food lies at the heart of our cultural identity, it is the cornerstone of life. Gastronomy is the core of every culture and country worldwide, and believe it or not, cultural and culinary translation is one of the major areas of specialized translation. If you enjoy exploring different types of restaurants around the world, you may have noticed it is not so unusual for some restaurant owners to Google Translate the ingredients and names o

When international companies need to make their marketing campaigns, they must create assets that audiences in local markets are drawn to, just as audiences in their home markets are. However, launching a product globally is no easy task, and definitely not a case of translating content from one language to another. Take the computer-chip manufacturer Intel. The brand changed its successful slogan “Intel: Sponsors of Tomorrow” for the Brazilian markets. Why? Because research