
TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES
WHAT IS TRANSCREATION? Transcreation is the merger of two words: translation and creation. It’s an intricate form of translating that preserves the original intent, context, emotion, and tone, and it is originally conceived by marketing and advertising professional. The goal of transcreation is to duplicate the message thoughtfully and seamlessly, without audiences realizing a translation ever occurred — the finished product should give the audience an identical emotional exp