In today’s world, going into global markets represents a solid growth opportunities for companies. As a consequence, most companies understand the importance of making their websites accessible to people within different countries and therefore add different language options to their sites. It is clear then that new website visitors won’t stick around if they cannot understand the content. However, many companies make the mistake of gathering the text from their website and r

The process of branding was first developed to help products stand out and to protect them from failure. However, things have changed -- IMAGE is now everything. Today, if the brand image becomes tarnished through a media scandal or a controversial incident, the company can find itself in DEEP trouble. Translation, as in many other occasions, has a lot to do with that. When it comes to language and marketing, a little mix-up can be the reason of a badly translated slogan, ide