Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your business for presentation to a new target market. While it is true localization is not a single-step process, it helps making your product or content more accessible to a new audience, so it is all worth every dime and effort in the long run. The benefits of localization are quite apparent to most experienced marketers and big companies — ta

In today’s world, going into global markets represents a solid growth opportunities for companies. As a consequence, most companies understand the importance of making their websites accessible to people within different countries and therefore add different language options to their sites. It is clear then that new website visitors won’t stick around if they cannot understand the content. However, many companies make the mistake of gathering the text from their website and r

The process of branding was first developed to help products stand out and to protect them from failure. However, things have changed -- IMAGE is now everything. Today, if the brand image becomes tarnished through a media scandal or a controversial incident, the company can find itself in DEEP trouble. Translation, as in many other occasions, has a lot to do with that. When it comes to language and marketing, a little mix-up can be the reason of a badly translated slogan, ide