MarÃa Palomares TarÃNov 7, 2022HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your...
MarÃa Palomares TarÃJan 27, 2021THE IMPORTANCE OF WEBSITE LOCALIZATION FOR YOUR BUSINESSIn today’s world, going into global markets represents a solid growth opportunities for companies. As a consequence, most companies...
MarÃa Palomares TarÃOct 13, 2020GLOBAL BRAND FLOPS : HOW NOT TO ENTER A NEW MARKETThe process of branding was first developed to help products stand out and to protect them from failure. However, things have changed --...