
HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION
Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your business for presentation to a new target market. While it is true localization is not a single-step process, it helps making your product or content more accessible to a new audience, so it is all worth every dime and effort in the long run. The benefits of localization are quite apparent to most experienced marketers and big companies — ta