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TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES
WHAT IS TRANSCREATION? Transcreation is the merger of two words: translation and creation. It’s an intricate form of translating that...

MarÃa Palomares TarÃ
Jan 30, 2023


THE LANGUAGE OF LUXURY: SOME UNIQUE CHALLENGES
Luxury products are crafted to the finest detail by creative designers and artisans. In fact, the complete luxury aesthetic creates and...

MarÃa Palomares TarÃ
Sep 2, 2021


TRANSCREATION (OR THE ART OF TRANSLATING ADS) : THE KEY PLAYER IN GLOBAL CAMPAIGNS
When international companies need to make their marketing campaigns, they must create assets that audiences in local markets are drawn...

MarÃa Palomares TarÃ
Mar 15, 2021
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