There is no doubt that adapting existing products to new markets through translation and localization management is key for global growth – the ability to expand a company’s potential customer base is crucial. What is not so easy, however, is to draw up a solid business localization strategy: what type of localization service you need or whether localizing software products is important or not may be the questions that come up to your mind if you are planning to launch your p

Today, there is virtually no field in our private and professional sphere in which no software is used; from conventional PCs and smartphones to household appliances and cars. However, these programs must have linguistic and cultural specificity to adapt to users worldwide and create a high-quality user experience. Being localization the process of adapting a product or service to a specific locale, this is where software localization comes in. Software in the Global Market W