The importance of good, high-quality translation is obvious, but sometimes it is even more when things go wrong. Today we’ve brought some examples that show just how high stakes the job of translation can be. They are just worth reading! A $71 million word Quality is of the utmost importance when lives hang in the balance, so skilled and specially trained medical translators and interpreters are essential to avoid fatal errors. Consider the story of 18-year-old baseball playe

When international companies need to make their marketing campaigns, they must create assets that audiences in local markets are drawn to, just as audiences in their home markets are. However, launching a product globally is no easy task, and definitely not a case of translating content from one language to another. Take the computer-chip manufacturer Intel. The brand changed its successful slogan “Intel: Sponsors of Tomorrow” for the Brazilian markets. Why? Because research